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Social Network Manager
Marketing
Lomé, Togo
Full-time
2-4 years
About FACAM STAIRWAY
FACAM STAIRWAY is building a strong digital presence across social media platforms to engage with customers, partners, and the broader community. We are looking for a creative and data-driven Social Network Manager to elevate our brand and drive engagement across all digital channels.
Overall Mission
The Social Network Manager is responsible for developing and executing FACAM STAIRWAY's social media strategy. This role involves creating compelling content, managing community engagement, analyzing performance metrics, and ensuring consistent brand messaging across all platforms.
Key Responsibilities
Social Media Strategy
- •Develop comprehensive social media strategies aligned with business goals
- •Define content pillars, themes, and editorial calendars
- •Identify target audiences and tailor content accordingly
- •Stay updated on social media trends and platform updates
Content Creation & Management
- •Create engaging visual and written content for all platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok)
- •Collaborate with graphic designers and videographers
- •Schedule and publish content using social media management tools
- •Ensure brand consistency across all channels
Community Management
- •Monitor and respond to comments, messages, and mentions
- •Foster positive relationships with followers and brand advocates
- •Handle customer inquiries and complaints professionally
- •Build and nurture online communities
Analytics & Reporting
- •Track and analyze social media performance metrics
- •Prepare monthly reports with insights and recommendations
- •Conduct A/B testing to optimize content performance
- •Adjust strategies based on data-driven insights
Campaign Management
- •Plan and execute social media campaigns for product launches and events
- •Manage paid social media advertising budgets
- •Collaborate with influencers and brand ambassadors
- •Coordinate with marketing team on integrated campaigns
Profile & Qualifications
Technical Skills
- ✓2-4 years of experience in social media management
- ✓Proficiency in social media platforms and management tools (Hootsuite, Buffer, etc.)
- ✓Strong understanding of social media analytics and KPIs
- ✓Experience with paid social media advertising
- ✓Basic graphic design skills (Canva, Adobe Creative Suite) is a plus
Soft Skills
- ✓Excellent writing and communication skills
- ✓Creative mindset with strong visual sense
- ✓Highly organized with ability to manage multiple projects
- ✓Responsive and able to work in a fast-paced environment
Education & Experience
- ✓Bachelor's degree in Marketing, Communications, or related field
- ✓Fluency in French and English required
- ✓Portfolio of previous social media work required
🎁 Why Join FACAM STAIRWAY?
- Work with a dynamic and creative team
- Shape the digital presence of a leading African brand
- Access to latest social media tools and technologies
- Opportunities for professional development and training
Ready to Apply?
Send your CV and cover letter to our HR department
Apply Now